Lifestyle writing.
Telling people how to live since ‘94. (Just kidding). (Since ‘12). (Actually, maybe ‘94, just not professionally).
Lux Everyday.
During my time as a copywriter for Lux Everyday (sister company to Luxury Escapes), I single-handedly rebuilt and rebranded the blogs for two of their brands, Scoopon and Cudo, creating a highly effective content marketing strategy in the process.
Over60.
It feels like a lifetime ago now, but as Content Producer at Over60 (a lifestyle website for, surprise surprise, over-60s), I wrote hundreds of news, evergreen and native articles, covering everything from health and travel to relationships and entertainment. A handful of these pieces were also broadcast to millions of readers over on Stuff.co.nz, New Zealand’s most visited news site.
Ghostwriting (the non-spooky kind).
In my very first years as a writer, I got exposure to all types of industries. My favourite ghostwriting job, though, has to be the work I did for Bow Wow Meow. This pet insurance company needed some great evergreen blog content, and as someone who is ridiculously obsessed with dogs, I was thrilled to oblige.